Tag: STRATEGY

Starting your own business as an entrepreneur can be daunting, but if you already have the website design, it’s time to make sure that it’s not just pretty, but also optimized to help attract and convert the right audience to get you your business goals. That’s where having a plan of action comes in handy. […]

Marketing research provides organizations with data to help them better understand their customers’ needs, wants, and behaviors. The marketing research process is one that occurs over time—it’s not something you can do quickly or on the fly. Instead, it requires thoughtful planning and perseverance in order to get the information you need to make decisions […]

It’s easy to forget that when you’re running a small business, you don’t have the big budget of some big companies. That means you’re going to need to get creative with your marketing strategies if you want to get any traffic at all, let alone enough traffic to make it worth your while. Here are […]

What exactly is branding in marketing? Branding represents the identity of a brand and serves as its face to the world, as it’s typically the first thing people see when they encounter or hear about a company or product. While you may be familiar with branding concepts, such as logo and color scheme, there are […]

Don’t know how to find your target market? Don’t worry, you’re not alone! Many aspiring business owners have no idea where to begin when it comes to knowing who their target market is or how to attract them. This guide will walk you through steps you can take to find your target market and start […]