Tag: STRATEGY

Don’t know how to find your target market? Don’t worry, you’re not alone! Many aspiring business owners have no idea where to begin when it comes to knowing who their target market is or how to attract them. This guide will walk you through steps you can take to find your target market and start […]

How can I increase website traffic? This question often comes up, and there are many answers to it. Below are ways that you can increase your website traffic without spending a fortune.   1. Quality content There are many ways to increase your website’s traffic, but the two most important factors to consider are how […]

If you have your own business or are employed in marketing, chances are you’ve heard the term brand identity more than once already. But what does it actually mean? Is there only one way to create an effective brand identity? To find out the answers to these questions and more, continue reading the following guide […]

Just because you aren’t an expert programmer doesn’t mean you can’t build your own website! Thanks to platforms like WordPress and Squarespace, it’s easy to create an attractive and functional website without knowing any coding languages, but should you? If you have no experience in coding, is it worth hiring a professional to build your […]

“According to the American Marketing Association, marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.”  – Michigan Small Business & Technology Development Center     Marketing research can provide useful insights into the way consumers currently feel about your product or service, which […]