Ideally, your brand name, trademark, and brand positioning statement will work together to give people an idea of who you are, what you do, and why you’re the best in your industry at doing it. However, these three things aren’t exactly the same. Here’s what each one does, how it differs from the others, and […]

What exactly is branding in marketing? Branding represents the identity of a brand and serves as its face to the world, as it’s typically the first thing people see when they encounter or hear about a company or product. While you may be familiar with branding concepts, such as logo and color scheme, there are […]

How do you design your own logo from scratch? It’s actually easier than you think, especially if you follow these five steps. You don’t need special skills or expensive software, just a little bit of time and the determination to make something truly unique!   Step 1: Brainstorm There are many things you will need […]

If you have your own business or are employed in marketing, chances are you’ve heard the term brand identity more than once already. But what does it actually mean? Is there only one way to create an effective brand identity? To find out the answers to these questions and more, continue reading the following guide […]