Tag: MARKET RESEARCH

Marketing research provides organizations with data to help them better understand their customers’ needs, wants, and behaviors. The marketing research process is one that occurs over time—it’s not something you can do quickly or on the fly. Instead, it requires thoughtful planning and perseverance in order to get the information you need to make decisions […]

It’s easy to forget that when you’re running a small business, you don’t have the big budget of some big companies. That means you’re going to need to get creative with your marketing strategies if you want to get any traffic at all, let alone enough traffic to make it worth your while. Here are […]

Don’t know how to find your target market? Don’t worry, you’re not alone! Many aspiring business owners have no idea where to begin when it comes to knowing who their target market is or how to attract them. This guide will walk you through steps you can take to find your target market and start […]

Marketing research can provide useful insights into the way consumers currently feel about your product or service, which can help you identify areas where you need to improve in order to gain market share and become more successful. However, conducting marketing research isn’t just beneficial to your company; it benefits the consumer, too! By providing […]

If you’re starting your own business, one of the most important decisions you’ll have to make is your business name. A catchy name that stands out from the crowd can help you attract new customers, while a boring or uninspired name will make it harder to compete with more established businesses in your industry. With […]