Tag: PLANNING

Marketing research provides organizations with data to help them better understand their customers’ needs, wants, and behaviors. The marketing research process is one that occurs over time—it’s not something you can do quickly or on the fly. Instead, it requires thoughtful planning and perseverance in order to get the information you need to make decisions […]

Social media isn’t just the next big fad; it’s something that more and more businesses are turning to as they look to expand their marketing and advertising efforts. If you don’t have a social media presence yet, or you’re thinking about implementing one into your company, here are five tips to help you make the […]

It’s easy to forget that when you’re running a small business, you don’t have the big budget of some big companies. That means you’re going to need to get creative with your marketing strategies if you want to get any traffic at all, let alone enough traffic to make it worth your while. Here are […]

Building your own website is one of the best ways to grow your small business, but it can also be quite intimidating when you don’t know where to start or what to do with it once you do. However, creating a website can actually be really easy with the right tools and help. Here’s how […]

What exactly is branding in marketing? Branding represents the identity of a brand and serves as its face to the world, as it’s typically the first thing people see when they encounter or hear about a company or product. While you may be familiar with branding concepts, such as logo and color scheme, there are […]