Tag: BUSINESS

Starting your own business as an entrepreneur can be daunting, but if you already have the website design, it’s time to make sure that it’s not just pretty, but also optimized to help attract and convert the right audience to get you your business goals. That’s where having a plan of action comes in handy. […]

Ideally, your brand name, trademark, and brand positioning statement will work together to give people an idea of who you are, what you do, and why you’re the best in your industry at doing it. However, these three things aren’t exactly the same. Here’s what each one does, how it differs from the others, and […]

While there are successful entrepreneurs in every industry and niche, there are also some characteristics that apply to all successful entrepreneurs, regardless of their business model or size. If you want to become a successful entrepreneur yourself, it’s helpful to know what the characteristics of highly successful people are—that way you can use them to […]

If you’re having trouble coming up with a business name idea, you’re definitely not alone. Your business name says a lot about what your company does, but it can be hard to nail the right one on the first try. Check out this guide to help you find inspiration and figure out what makes your […]

Marketing research provides organizations with data to help them better understand their customers’ needs, wants, and behaviors. The marketing research process is one that occurs over time—it’s not something you can do quickly or on the fly. Instead, it requires thoughtful planning and perseverance in order to get the information you need to make decisions […]