A woman skillfully navigating through a bustling crowd, intently answering her phone as she explores the power of niche marketing for her business.

In today’s business world, it’s becoming increasingly difficult to stand out from the crowd. With so many competitors in every industry, companies need to find unique ways to connect with customers and increase their sales. This is where niche marketing comes in. Niche marketing is a strategy that allows businesses to identify and target specific […]

Man considering f&b procurement

The procurement process for F&B is often tedious and time-consuming. From sourcing to delivery, it can be difficult to keep track of multiple orders and suppliers. But with the introduction of Cater Thumb, that has all changed. This revolutionary new platform is revolutionizing the way businesses procure food and beverages, making it faster, easier, and […]

Growth hacking as a team

Growth hacking has been an essential buzzword in the world of business for quite some time now, but what exactly does it mean? At its core, growth hacking is a set of marketing techniques designed to rapidly accelerate the growth of a business. These tactics are particularly useful for startups, small businesses, and entrepreneurs who […]

Starting your own business as an entrepreneur can be daunting, but if you already have the website design, it’s time to make sure that it’s not just pretty, but also optimized to help attract and convert the right audience to get you your business goals. That’s where having a plan of action comes in handy. […]

Ideally, your brand name, trademark, and brand positioning statement will work together to give people an idea of who you are, what you do, and why you’re the best in your industry at doing it. However, these three things aren’t exactly the same. Here’s what each one does, how it differs from the others, and […]