Brand Identity
3 Key Differences Between a Brand Name, Trademark, and Brand Positioning Statement
Ideally, your brand name, trademark, and brand positioning statement will work together to give people an idea of who you...
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Web Design
5 Tips For Optimizing Your Website Design For Small Business Success
Starting your own business as an entrepreneur can be daunting, but if you already have the website design, it’s time...
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Branding
What Is Branding in Marketing? Roles, Benefits, Disadvantages
What exactly is branding in marketing? Branding represents the identity of a brand and serves as its face to the...
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Business Name Research
If You’re Stuck on Your Business Name Idea, Read This
If you’re having trouble coming up with a business name idea, you’re definitely not alone. Your business name says a...
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Market Research
The 5-Step Marketing Research Process: Plan, Conduct, Analyze, Interpret, and Use
Marketing research provides organizations with data to help them better understand their customers’ needs, wants, and behaviors. The marketing research...
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Social Media
Social Media for Business – 5 Tips for Marketing and Advertising Success
Social media isn’t just the next big fad; it’s something that more and more businesses are turning to as they...
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SEARCH ENGINE OPTIMIZATION
What is search engine optimization and why should you care?
How does your website rank on the search engines? Is it at the top of the first page? If not,...
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SMALL BUSINESS
5 Tips For Sustaining An Entrepreneurial Spirit In Your Small Business
For many small businesses, entrepreneurship isn’t just a job; it’s an essential part of their being. Yet, running a small...
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ENTREPRENEURSHIP
Who Is a Successful Entrepreneur? 10 Characteristics of Highly Successful People
While there are successful entrepreneurs in every industry and niche, there are also some characteristics that apply to all successful...
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