Tag: MARKETING

How does your website rank on the search engines? Is it at the top of the first page? If not, you are probably missing out on a lot of potential customers, revenue, and increased brand awareness. This post will teach you what search engine optimization (SEO) is, how to optimize your site, and why you […]

It’s easy to forget that when you’re running a small business, you don’t have the big budget of some big companies. That means you’re going to need to get creative with your marketing strategies if you want to get any traffic at all, let alone enough traffic to make it worth your while. Here are […]

What exactly is branding in marketing? Branding represents the identity of a brand and serves as its face to the world, as it’s typically the first thing people see when they encounter or hear about a company or product. While you may be familiar with branding concepts, such as logo and color scheme, there are […]