How does your website rank on the search engines? Is it at the top of the first page? If not, you are probably missing out on a lot of potential customers, revenue, and increased brand awareness. This post will teach you what search engine optimization (SEO) is, how to optimize your site, and why you need to care if your site isn’t already ranked at the top of the first page on Google’s results list when someone searches your product or service.
SEO vs SEM
Google Search Console (GSC)
Google Search Console is a free tool that provides you with insights about your website’s search performance in Google Search. It also enables you to make adjustments to your site’s structure, content, and link strategy to improve its visibility in search results. Once signed up for GSC, it will give you access to a range of reports related to how your site performs on Google Search. If there are any errors or problems with the site that may be having an effect on search visibility, these will show up here. You can use the information provided by GSC to make changes as required.
Google Search Central
Search engines are the most important tool to drive traffic to your website. The trick is to get your site ranked higher than the competition. One of the best ways to do this is through search engine optimization (SEO).
Simply put, SEO optimizes your content for search engines in order to increase your site’s ranking for a given set of keywords, which can lead to more traffic coming from various sources including search, social media, and referral sites.
The first step in SEO for any business should be identifying what keywords they want their website to rank for. This can be accomplished using keyword research tools such as Google’s Keyword Planner or similar. Once you have identified what terms you want your site to rank for, it’s time to start optimizing!