Month: September 2022

If you have your own business or are employed in marketing, chances are you’ve heard the term brand identity more than once already. But what does it actually mean? Is there only one way to create an effective brand identity? To find out the answers to these questions and more, continue reading the following guide […]

Just because you aren’t an expert programmer doesn’t mean you can’t build your own website! Thanks to platforms like WordPress and Squarespace, it’s easy to create an attractive and functional website without knowing any coding languages, but should you? If you have no experience in coding, is it worth hiring a professional to build your […]

“According to the American Marketing Association, marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.”  – Michigan Small Business & Technology Development Center     Marketing research can provide useful insights into the way consumers currently feel about your product or service, which […]

If you’re starting your own business, one of the most important decisions you’ll have to make is your business name. A catchy name that stands out from the crowd can help you attract new customers, while a boring or uninspired name will make it harder to compete with more established businesses in your industry. With […]

How do you juggle all your social media accounts? Do you struggle to keep up with your daily and weekly posting schedule? If so, take comfort in knowing that many social media users face the same problems you do. A useful planning tool to help you keep track of when to post and how often […]