The Social Media Post Calendar: A Planning Tool for Your Success

The Social Media Post Calendar: A Planning Tool for Your Success

How do you juggle all your social media accounts? Do you struggle to keep up with your daily and weekly posting schedule? If so, take comfort in knowing that many social media users face the same problems you do. A useful planning tool to help you keep track of when to post and how often to do it on each channel comes in the form of what many call the social media calendar or post calendar or publishing calendar, depending on its features.


What is a Social Media Marketing Calendar?

While there are a variety of platforms that you can use to plan your social media campaigns, asana has a free, effective social media calendar template with features and benefits to help you execute your plan. Asana has a user-friendly interface and intuitive design which makes it easy to build and execute an actionable marketing strategy. Not only can the marketing team take advantage of using asana’s powerful tools, but those outside the company can use this tool to contribute their ideas by collaborating on the project. For example, the public relations team can schedule promotions ahead of time with designers, while offering customer service reps materials they need such as messages or links.


How Does the SMC Work?

Asana is a social media post calendar, or task management system, that lets you plan your posts and campaigns in advance. The best part about a social media post calendar is that it allows you to work smarter by dividing the work into smaller chunks of time and then completing it at regular intervals. This means there are never any tasks left undone or incomplete because they’re on a set schedule. The social media calendar template can be downloaded from Asana (within the templates’ section) and then customized to your needs. Once you have your SMC in place, you’ll be able to see what types of posts are coming up next and when they need to go out.


Creating an Effective and User-Friendly Schedule

Creating a social media post calendar is a great way to plan your marketing strategy. And since social media has become such an important part of any marketing campaign, this is one of the best tool you can use to be sure that you’re promoting your content on all platforms at all times for free. Social media marketing tools like asana can provide the necessary platform to create the perfect schedule and keep track of which posts have already been published and where they need to go next.

It’s important to take into consideration when each audience will be most active so that you know when it’s best to post something new or promote an older piece of content on Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.


Examples of Schedules and Strategies

Social media post calendars can help you optimize your social media posts and increase engagement. Consider looking at asana for your businesses, to be able to make a social media calendar template, which will allow you to plan your posts in advance. With this template, you can plan out what type of content you will post on different days of the week and on different time periods during the day. For example, on Mondays and Fridays, post a quote from one of your favorite authors or use a picture from one of your products or services. You can also include other items in this template such as planned blog posts that are coming up soon or past blog articles that have been shared many times with success.


To learn more about our philosophy toward marketing, check out our blog, “The 5-Step Marketing Research Process: Plan, Conduct, Analyze, Interpret, and Use.” Use this process to plan your social media posts, as well as your overall marketing strategy.


And, of  course, the really big question: How often should you post to each of your accounts?


According to Hootsuite, and they would know:


Instagram – 3-7/week

Facebook – 1-2/day

LinkedIn – 1-5/day

Twitter – 1-5/day


Every marketer will tell you that the simplest thing to remember is that “more than zero times” per week is a good thing. Most people feel overwhelmed by these numbers; do what you can or hire someone to do it for you.

Clint Mahmalgi

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