Tag: PLANNING

How do you design your own logo from scratch? It’s actually easier than you think, especially if you follow these five steps. You don’t need special skills or expensive software, just a little bit of time and the determination to make something truly unique!   Step 1: Brainstorm There are many things you will need […]

If you have your own business or are employed in marketing, chances are you’ve heard the term brand identity more than once already. But what does it actually mean? Is there only one way to create an effective brand identity? To find out the answers to these questions and more, continue reading the following guide […]

Just because you aren’t an expert programmer doesn’t mean you can’t build your own website! Thanks to platforms like WordPress and Squarespace, it’s easy to create an attractive and functional website without knowing any coding languages, but should you? If you have no experience in coding, is it worth hiring a professional to build your […]

“According to the American Marketing Association, marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.”  – Michigan Small Business & Technology Development Center     Marketing research can provide useful insights into the way consumers currently feel about your product or service, which […]

How do you juggle all your social media accounts? Do you struggle to keep up with your daily and weekly posting schedule? If so, take comfort in knowing that many social media users face the same problems you do. A useful planning tool to help you keep track of when to post and how often […]