How can I increase website traffic? This question often comes up, and there are many answers to it. Below are ways that you can increase your website traffic without spending a fortune.
1. Quality content
There are many ways to increase your website’s traffic, but the two most important factors to consider are how much you can invest and how quickly you need results. You may not have time or money for every strategy on this list, so I’ll give you my top five suggestions for increasing your site’s organic traffic:
Write high quality content.
Research keywords and phrases that are relevant to your business and target them in your content.
Create compelling images that showcase your products or services.
Use social media platforms like Facebook, Twitter, Instagram and Pinterest to reach out to potential customers and engage with them in an interactive way.
Blogging is a great way to optimize your website for search engine optimization (SEO).
Blogging helps search engines find, index and rank your website pages, which can give you an edge over competitors in search engine results. By creating high-quality content that contains relevant keywords and phrases, you can help increase the visibility of your site on search engines. Moreover, blogging gives you an opportunity to interact with your audience and build relationships with them.
You can engage readers by answering their questions, providing helpful information and interacting with them on social media. Furthermore, writing fresh content regularly will keep visitors engaged and coming back for more. If done correctly, blogging can be a major boost for SEO efforts and be incredibly beneficial to the success of your website.
2. Fix your website’s broken links
If you want more visitors to your site, then you need to make sure it’s easy for them to find what they’re looking for. The best way to do this is by linking every single page of your website and checking that the links work. To check if the links are working, use Google Search Console (formerly Webmaster Tools) or some other tool, like MXToolbox. If you notice broken links, fix them as soon as possible!
Backlinks are one of the most important components of SEO. They act as a vote of confidence from other websites to your own, showing search engines that your content is relevant and authoritative. The more backlinks pointing to your website, the higher its rankings in search engine results pages (SERPs).
There are several ways to acquire backlinks – some require a bit of technical know-how while others are simpler and easier.
- Guest posting on reputable websites or creating high-quality content that gets shared widely by influencers can help you gain quality backlinks.
- Joining forums or social media groups related to your industry or niche can be a great way to build relationships with potential linkers.
- Reach out directly to webmasters and request that they link back to your website.
If done properly, these strategies will increase the amount and quality of backlinks pointing to your website, ultimately boosting SEO efforts and bringing more traffic to it.
3. Create an email list
E-mail marketing is one of the cheapest ways to drive traffic to your website. When it comes to generating customers, e-mail marketing is one of the most powerful tools in your arsenal because it allows you to build relationships with potential and existing customers. Here are some tips for getting started:
Make sure your business has an e-mail list. You can start with your own contact list or purchase a mailing list from a reputable provider.
Create compelling content that will draw people in, so they’ll want more information about what you have to offer.
Schedule regular emails that provide relevant information about your products and services, as well as exclusive deals on items they may be interested in buying.
4. Run promotions
Promotions are one of the cheapest ways to drive traffic to your website. You can run promotions on social media, offer discounts, or do something different like create an interactive quiz. In order to maximize results, you’ll want to make sure your promotion is running at the right time and that it’s enticing enough for people to want to participate. Lastly, you’ll want to be able to measure the success of your promotion by utilizing analytics tools that will tell you how many people took part in the promotion and where they came from.
5. Use social media
The easiest and cheapest way to drive traffic to your website is by using social media platforms like Facebook, Twitter, and LinkedIn. Start by posting content using a social media calendar (check out how here) that is interesting and relevant to your audience on these platforms. Consider what you would post if you were talking with one of your friends. Avoid posting too much promotional content because people will start unfollowing or unfavoriting you. Add links in the posts so that viewers can find out more about the topic. When possible, ask followers questions or offer surveys as another way of drawing them in. You can also use hashtags on these platforms in order to get more people interested in your content.
6. Optimize your site with search engine optimizations
One of the easiest ways to drive traffic is through search engine optimization. First, optimize your site for the search engines by making sure that the site has enough content and fresh, relevant content. Second, use keywords throughout your page so that your page will show up when people are searching for these terms. Next, make sure that you have a clear call-to-action on each page. You should also include links within your site which lead back to other pages on your site or external sites with more information about what you are talking about in order to draw readers deeper into the topic.
The cost of an SEO expert
Hiring an SEO expert can seem like a great idea, but it’s not cheap. According to Upwork, you can expect to spend $25 an hour to $10,000 per month.
That can be great if you’re already making the money, but SEO doesn’t have to cost you anything. It’s simply a matter of working at it and putting in a little time. Surprisingly, a little effort can get you a lot of SEO juice.
Don’t forget to read our blog on optimizing your website. UX and the time your users spend on your website is part of SEO success, as well.