Your small business website can be the deciding factor between success and failure, which is why you want it to be on point. If you’re thinking about hiring someone to do web design services for your small business, you’ll want to make sure that you find the right provider.
Do you need a website?
Many small business owners think they don’t need a website. After all, many have done just fine for decades without one. Or they own a brick-and-mortar store. Or they have a restaurant.
Here’s the reality: If you don’t have a website, you don’t exist to the majority of consumers.
A seamless website experience is crucial in the eyes of 83% of internet users using all types of devices.This fact emphasizes how crucial it is to make sure that your website is easy to read and understand on PCs, mobile devices, and any other devices that your users may be utilizing.
97% of consumers base their purchasing decisions on website design. 20% of respondents claimed that their shopping decisions are greatly influenced by the design of websites. About 85% of customers research a company online before buying.
Before making a purchase, customers prefer to do their homework on a company. This is true even for customers who intend to make in-person purchases, as 76% of them will first check out a company’s website.
And make sure your website is mobile-friendly. Well over half of all consumers will use a smartphone to check a company’s website, so if it doesn’t translate well to mobile, it’s not going to go very far.
From content management systems (CMS) to search engine optimization (SEO), here are 10 web design services for small businesses that can help you get your site just right so that it will bring in more customers and make the most of the online presence you work so hard to create.
(Statistics from Zippia)
1. Website Maintenance
Website Maintenance is an important aspect of owning a website and it’s something that many business owners don’t realize they need to do. When you stop maintaining your website, your site’s performance will suffer, which will make it less likely for people to find you online. This means less traffic, less engagement, and ultimately fewer sales. So when it comes time to hire a web design service, it’s important that you ask them if they provide Website Maintenance services as well so you’re not caught off guard later on down the line.
2. Understanding User Experience (UX)
User Experience (UX) is a term that describes how someone feels when they interact with your website. It can be as simple as how easy it is to navigate or where they find the information they need. The more intuitive a site is, the better the user experience will be and the more likely a visitor will be to stay on your site. When it comes to website design, there are many things that you can do in order to make sure your site is intuitive and provides an excellent user experience for your visitors.
3. Mobile Responsive Websites
A mobile responsive website will help you stay relevant and be more visible to your target audience. There are several companies that specialize in creating these types of websites. Here are some web design services for small businesses that can help you grow online:
Streamline the content on your site so it’s easy to find and read on any screen size, especially mobile devices. One way to do this is by using a grid-based layout instead of a standard column-based layout. Grids have less content, but each piece is large and legible, perfect for viewing on a smartphone or tablet.
Make sure your website design service provides you with templates that reflect the needs of your business.
4. Search Engine Optimization (SEO)
As an entrepreneur, you know that a website is important for your business. But it’s not just the design of the site that’s important. Search Engine Optimization (SEO) strategies are a necessary part of any web design service and will help you grow online. You can learn more on how to boost traffic to your website therefore increasing sales by reading this article.
5. Value of Domain Name Registration
A domain name is a web address that acts as the home base of your website. When you register your domain, you will have your own unique web address to direct people to. It is important to choose a strong and memorable domain name so customers can easily find your site. It is also important to register the domain so no one else can take it from you.
6. Ways to Attract Customers
Designing your website is the first step to getting your business noticed. A website design service can help you with the aesthetics of your site and how to design a website. Attract customers by optimizing your product listings, use high-quality product images, and make sure your website is responsive for mobile devices.
7. Advanced SEO Techniques to Improve Organic Rankings
The first step in improving your organic ranking is to make sure you have a website design service that’s optimized for search engines. This will ensure that the content on your site is relevant to search queries and that it has keywords sprinkled throughout. Additionally, you’ll want to have someone who knows how to design websites in order to create yours so that there are logical and well-organized pages of content. Finally, make sure you’re using social media correctly so that people can find out about your business from their friends and followers.
8. Update Your Facebook Page Regularly with Relevant Content
This can be done easily through a blog or through an external social media management system like Hootsuite. If you are going to use Facebook, it is important to post regularly with relevant content and make sure your posts have a call-to-action. It’s also important to make sure you have an engaging profile that includes your logo, mission statement, and website URL. Your posts don’t necessarily have to be about your company or product; they could be anything from inspirational quotes to articles about industry news. If you don’t have time for this or just want help with this process, there are many companies out there who offer affordable Social Media Marketing services for small businesses (check out our article on this here) who are looking for someone else to manage their social media presence.
9. Use Videos in Marketing Strategy
Use videos to promote and market your product or service, increase engagement, and get customers engaged with your company. Here are some ideas of how you can use videos to increase your marketing strategy:
Make a video demonstrating how to use your product or service
Use video testimonials from satisfied customers
Create a video tutorial showing how to do something that is related to your company
72% of consumers say positive reviews and testimonials make them trust a business more. With so many people using the internet to search for products and services, there is a lot of competition out there. Positive reviews and testimonials can be the difference between attracting new customers and being forgotten.
If you are planning to build your own website, be sure to read our blog, “How to Create a Website for Your Small Business in 8 Simple Steps.”